2024 wasn’t just about breakthroughs — it was about making the right choices. Innovation became a strategic game, focused on relevance and purpose.
1. Generative AI: Smaller, Smarter
Generative AI stayed in the spotlight, but the focus shifted to custom, efficient models.
- In Brazil, AI tackled local issues like agriculture and forest monitoring.
- Bigger isn’t better — relevance is.
2. Ecosystems: Europe’s Lesson
Europe’s $426B tech push focused on climate and deep tech, but a $375B funding gap for scaling startups stood out.
- Brazil faces the same challenge — talent without the structure to scale.
3. Tech Geopolitics
While US and China dominated AI, Brazil focused on strengths: agriculture, clean energy, and preservation. The world wants solutions we’re ready to offer — if we reduce bureaucracy.
4. Sustainability as Business
Sustainability shifted from talk to action. In Europe, circular economies and carbon tech led the way. Brazil holds a golden ticket with its resources but needs faster action.
5. Key Challenges
- AI governance lags.
- Startups struggle with funding and red tape.
- The real challenge? Execution over ideas.
6. The 2024 Legacy
- Innovation isn’t just disruption — it’s about adaptation.
- Sustainability became essential, not optional.
- Tech must serve people and purpose.
2025 Outlook
- Quantum computing will reshape industries.
- AI agents will automate workflows.
- IoT and robotics will drive sustainability.
- Personalized tech will lead innovation.
2025 will favor those who choose and act with purpose.
Happy New Year!
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