Internal communication is no longer just about sending updates—it is a tool for keeping growing companies united. When Tabaqueira, the Portuguese branch of Philip Morris International, doubled its workforce, it faced a clear challenge: keeping factory workers, sales teams, and IT specialists connected under one vision.
To solve this, the company launched "ONE Portugal," an internal brand designed to unite different departments. If you want to research similar market leaders and corporate structures, explore our companies database.
Building Team Unity and Shared Engagement
Tabaqueira shifted from top-down announcements to a model where employees share their own updates and project wins. An internal committee keeps the core message consistent, while individual teams retain the freedom to tell their own stories.
The company uses intranet platforms, digital screens, and regular Town Hall meetings to discuss key strategy shifts like AI adoption and digital growth. For more insights on current industry shifts, check out the latest news section.
Teamwork is further built through joint events like AI Hackathons, where IT experts collaborate directly with HR teams. Additionally, through its "Your Voice, Our Actions" program, Tabaqueira directly turns employee feedback into policy changes, boosting long-term trust and overall job satisfaction.
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