Inês Odíla, general manager of Coverflex in Portugal and a recipient of the Portuguese Women in Tech 2024 award alongside her recognition in the 2026 Santander W50 edition, opens up about her unconventional career path on the podcast "The CEO is the Limit."
Accepting the leadership role just as she returned from maternity leave with her second daughter, Odíla admits she initially felt unprepared for the executive jump, balancing a demanding family life with rapid organizational growth.
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Executive career transition and unprepared leadership journey
Transitioning from engineering, research, Sonae, Farfetch, and behavioral sciences into general management, Odíla notes that her ambition is driven by impact rather than titles.
However, the weight of leadership has brought personal shifts, making her more urgent and pressured while forcing difficult decisions like letting toxic team members go. Believing that any decisive action beats stagnation, she balances speed with deep self-reflection on team alignment.
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Beyond internal team dynamics, Odíla champions broader workplace reforms, advocating for improved employee financial literacy and warning that most companies remain unprepared for impending salary transparency regulations.
By exposing pay disparities, she believes organizations can foster a fairer corporate culture.
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