The Critical TechWorks and BMW alliance has been pivotal in developing over 250 products for BMW cars and motorcycles and key business services for the BMW Group. The joint venture, established between BMW (50%) and Critical Software (50%), started with 100 employees and now employs around 3,000 across offices in Porto, Lisbon, and Braga. In 2024, it reported 170 million euros in turnover, entirely from exports to Germany, and expects 20% growth in 2025.
Key Contributions:
BMW i5: Critical TechWorks contributed to 40% of the systems, including autopilot features.
New Retail (TNR): Led the implementation of BMW’s Direct Sales model in Italy, Poland, and Sweden.
Mini Plant in Oxford: Helped digitalize factory processes, improving speed, quality, and flexibility.
BMW Intelligent Personal Assistant: Collaborated with Amazon on Alexa Custom Assistant technology.
Neue Klasse (BMW i5): Played a key role in developing the next-gen infotainment system.
Critical TechWorks is shaping the future of mobility with a focus on connected vehicles, autonomous driving, and electrification. The company is committed to advancing AI and IoT technologies to revolutionize the mobility experience.
With its agile organizational structure, Critical TechWorks operates over 40 units and 300 teams, leading innovation within BMW’s technological ecosystem.
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