Sandra Andrade, Xerox's Showcasing & Communication Supervisor, is driving a focused on communication procedure as the company celebrates 60 a long time in Portugal. With a B2B center, Xerox points to fortify brand acknowledgment among unused decision-makers whereas keeping up solid engagement with its existing gathering of people.
Key activities incorporate:
- April 8, 2025:
60th-anniversary occasion in Lisbon centered on AI and commerce change, highlighting Ricardo Parreira as a visitor speaker.
- May 2025:
Inside celebration for representatives, recognizing status and inviting modern ability.
- September/October 2025:
Elite occasion for commerce accomplices, reinforcing associations and brand situating.
Key nearness at ICT occasions, working closely with IDC and supporting major industry conferences.
Andrade's vision for branding is evident: measured dangers, key situating, and adjusting to computerized patterns whereas guaranteeing Xerox remains top-of-mind for the another era of trade pioneers.
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