Sandra Andrade, Supervisor of Showcase and Communication at Xerox, is leading a procedure focused on communication as the company celebrates 60 years in Portugal. With a B2B center, Xerox aims to strengthen brand recognition among new decision-makers while maintaining strong engagement with its existing audience.
Key activities include:
- April 8, 2025:
60th anniversary event in Lisbon focused on AI and business transformation, with Ricardo Parreira as a guest speaker.
- May 2025:
Internal celebration for employees, recognizing statuses and inviting new talents.
- September/October 2025:
Exclusive event for business partners, strengthening associations and brand positioning.
Key presence at ICT events, closely collaborating with IDC and supporting major industry conferences.
Andrade's vision for the brand is clear: measured risks, strategic positioning, and adaptation to digital trends, ensuring that Xerox remains top of mind for the new generation of business leaders.
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