VTEX has officially acquired Newtail, a retail media platform founded in 2021 by Rafael Amorim, Gabriel Monteiro, and Diego Bonna. Newtail enables retailers to transform their operations into profitable advertising channels, attracting major clients such as Casas Bahia and Ambev.
This acquisition aligns with VTEX's strategic goal to dominate the retail media market, beginning with Brazil and expanding across Latin America and the United States. VTEX already serves 50 clients, including Fast Shop S/A and Farmácias Pague Menos.
“Newtail will significantly enhance our inventory by adding retailers outside the VTEX client base and over 400 potential advertisers. Additionally, their progress in integrating screens into physical stores is a capability we aim to expand,” said João Werner, General Manager of VTEX Ads.
This marks the seventh successful exit for VTEX's first investment fund. Congratulations to Rafael Amorim, Gabriel Monteiro, and Diego Bonna on this milestone!
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