Omnicom Group has officially acquired Interpublic Group, creating the world’s largest advertising and media company. The $30 billion deal, reported by the Financial Times and confirmed on Monday, positions Omnicom to surpass British WPP and French Publicis in global influence.
The combined entity will generate over $20 billion in net revenue, with Omnicom shareholders holding 60.6% of the new company and Interpublic investors owning 39.4%. The merger is expected to close by mid-2025, delivering annual cost savings of $750 million, according to Reuters.
Luís Mergulhão, CEO of Omnicom Media Group Portugal, assured that the independence of each agency within the group would be maintained. “This acquisition focuses on enhancing our competitive position, fostering creativity, innovation, and talent, while preserving the autonomy of our agencies,” he said.
The merger unites agencies like BBDO, TBWA, OMD, and PHD under Omnicom with Interpublic’s McCann, Weber Shandwick, FCB, and Mediabrands, marking a transformative moment for the advertising industry.
This deal is the sector’s largest since the failed 2013 Publicis-Omnicom merger, highlighting a new era of consolidation and strategic growth in advertising.
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