Paula Dinis, the HR Director at Loba, says, “At Loba, one-size-fits-all rules don’t work anymore.”
She explains that the challenge is to create work environments that are flexible enough to respect individual differences and support people’s well-being.
Loba’s HR approach is based on values, fairness, and helping people grow.
Employees can choose where they work, have money set aside for their own training, and follow career paths that match their performance. Teams work together across eight different offices, and they use open and flexible ways to communicate. The company also encourages a positive, trusting, and fun work culture.
Well-being is a key focus at Loba, with benefits that support physical, mental, and social health.
The company also recognizes and rewards talent through fair awards, sharing in the company’s profits, and clear opportunities for career growth. Loba is committed to equal opportunities for all, provides support for parents, and is certified as a B Corp, showing its dedication to fairness, sustainability, and meaningful work.
Loba uses AI to handle everyday tasks, so people can focus on more important and creative work.
For Paula, the future of HR is about personalization, transparency, and purpose—being flexible, clear, and focused on helping people grow.
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