Danish consultancy Impact Commerce will invest an additional €10 million in Portugal by 2027, focusing on expanding and training its team, currently based in Évora. The company, which specializes in e-commerce and omnichannel strategy, aims to potentially double its workforce.
At a press event, it also released the first Omnichannel Index Portugal 2025, naming Worten, IKEA, and Decathlon as market leaders. While Portugal performs well in digitization and customer experience, the report notes challenges in personalization and seamless integration between physical and digital retail.
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