Here's the deal:
They sold their Italy and Spain stuff for €8M and €5M, respectively, to put their energy into B2B services that make more money.
The CEO wants B2B income to be half of everything they earn, which is up from the current 25–30%.
They will mainly give businesses 24/7 AI chatbots, help find threats, and give advice about the cloud.
What's going on in the market:
- Some experts aren't sure about this since the company's European business income hasn't grown in a year and a half.
- Vodafone’s plan is kind of like what NOS did when they bought Claranet to get better B2B tech and cybersecurity.
What this means:
Vodafone thinks AI, cloud stuff, and cybersecurity can help them grow again in Europe's tough telecom market.
If this works depends on if businesses start using these services and if Vodafone can stand out from companies like NOS and other telecom companies.
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