For Vitor Ribeirinho, CEO and Senior Partner at KPMG Portugal, 2026 will be a year marked by change, both in terms of technology and people. In a world that's changing quickly and with a lot of political uncertainty, he talks about how trust, people, and smart innovation are key to creating lasting value.
Key challenges for the sector
Even though Artificial Intelligence and other technologies are changing how organizations work, the biggest challenge is still about people: making sure that teams use and apply innovation in a responsible, ethical, and inclusive way. Continuous training and involvement are important because they help ensure that digital transformation leads to real and lasting results, not just being a technical activity without real benefits.
Additionally, as clients' expectations continue to change and they seek more integrated, multi-discipline solutions, companies like KPMG are expanding their services and developing new areas of expertise.
Global uncertainty is still affecting businesses, especially when it comes to expanding into new countries and handling risks. KPMG Portugal uses its long history and global experience to turn uncertain world situations into chances, managing growth around the world while staying strong in its home country.
Opportunities in 2026
Ribeirinho views the digital transformation maturity of Portuguese companies as a key opportunity. More and more companies are seeing technology as a key part of their strategy, and KPMG helps its clients turn new ideas into real business results.
Another area of growth is how organizations play a role in society: companies can help the country progress more directly, build stronger connections with universities, and take part in projects like KPMG’s Ambition for Portugal, which helps increase competitiveness, productivity, and long-term growth.
One word for 2026
Transformation -— technological, cultural, and societal, with people at the center of creating sustainable, lasting impact.
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