A Portuguese startup called Swonkie, started by João Cortinhas, is changing social media management with Andy. Andy is like a digital helper powered by AI that helps plan, look at, and suggest content ideas. Swonkie started as a tool to help bloggers schedule posts, but now it helps social media managers. Now, anyone—whether they run a restaurant or an online store—can make weekly or monthly plans for posting on places like Instagram, Facebook, and LinkedIn.
Cortinhas thinks AI isn't just a fad—it's something you need to stay competitive. He says that using tech is how companies stay relevant. Because Swonkie saw the market was changing, they turned their product into a complete marketing helper that works on its own.
The startup is already being used in African countries where they speak Portuguese, and they want to grow into Spain and other Latin American countries by 2030. Cortinhas says that the only way to make it is to adapt. If they stop helping their customers, there's no point in them being around.
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