Here’s a question worth a second thought: do we still care about owning things? Guida Marques Pinto, Business Director in the Loyalty area at Worten, says our sense of value is shifting, and her ideas apply directly to simplifying software for users. She shared them on “The Future of the Future,” Expresso’s podcast.
From owning to simply having access
Think back to the car, the VHS player, the DVD collection. Owning them used to feel important. Today, she argues, we value the convenience those things give us. You use mobility when you need it, and you may not need to own a car at all. In her words, you just want your life made easier.
The same logic reaches your desktop
Technology follows the same path. “Nobody wakes up in the morning saying, ‘I really need a software license,’” she says. What people want is smoother work. That explains why software as a service has become so common: you subscribe for a while, use what you need, and cancel when you don’t. For companies, software license management starts to look less like a ledger of owned products and more like a list of access they can switch on and off.
Her summary is short: “I don’t need to own, I just need access.”
AI agents making decisions for us
She also looks ahead. Soon, she expects AI agents to make decisions for us, financial ones included, provided we trust them. Trust is the hinge there, much as it is with any service you rely on daily.
If you follow global tech news, you’ll see how often this theme returns: less ownership, more convenience, more automation. And if you like hearing these ideas debated live, digital innovation events are a good place to start.
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