Simplifae has officially entered the market as a standalone European company, following the separation of the eProcurement and Market Intelligence platforms previously integrated within Hubexo.
The new structure marks a strategic reset: independent governance, focused management, stronger investment capacity, and a clear mission to simplify purchasing, sales, supplier, and contract management processes.
Under the Simplifae brand, several established platforms are now unified into a single organization:
- Vortal
- Armilar
- eZam
- Marketplanet
- OnePlace
- Plyca
This consolidation brings together their combined track record in Portugal, Spain, and Poland under one strategic umbrella.
With a team of 350 professionals and an international footprint, Simplifae is stepping up investment in technology and AI-first solutions. The focus is clear: automate workflows, cut administrative friction, and enable data-driven decisions for both public and corporate buyers, as well as suppliers.
“Public procurement is already digital. The next step is to simplify it structurally, using technology, data, and artificial intelligence in service of both buyers and sellers,” says Miguel Sobral, CEO of Simplifae.
The company is positioning itself not just as a digital procurement provider — but as a structural efficiency partner for European markets moving into a more AI-powered phase.
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