Intuit Mailchimp has released some new AI features aimed at improving e-commerce marketing. It's also bringing its SMS marketing services to Portugal, expanding to 34 markets in Europe, the Middle East, and Africa.
This move shows a focus on the Portuguese market, giving small and medium-sized enterprises in the area new ways to compete using automation and combined data.
📲 SMS Marketing Arrives in Portugal
Businesses can now reach customers directly through text messages, with options like:
- SMS pop-ups for opting in and data collection forms that require consent
- Unique discount codes in automated campaigns
- Better transactional messaging through an API, providing real-time order updates and important alerts
Many Portuguese businesses depended on email before now. SMS offers a faster way to connect—directly to the customer's phone.
🤖 AI + Combined Data = Better Growth
- Mailchimp is also working on a common problem for e-commerce: scattered data.
- New integrations with Shopify, Yotpo, and Judge.me bring together customer behavior, purchase history, and opinions into one place.
AI helps businesses with:
- Finding valuable customers
- Spotting customers who might leave
- Improving when and how campaigns are targeted
ChatGPT integration helps with creating and improving content for different marketing channels, which saves time and keeps things consistent.
📊 Initial Results Look Good
According to Intuit Mailchimp, the impact is already clear:
- E-commerce clients are seeing returns of up to 30 times their investment
- The first SMS campaign is generating returns of up to 22 times the investment
- An average of 16 hours per week is saved on content creation
- Businesses connected to Shopify are reporting up to $41 back for every $1 spent
The new omnichannel marketing dashboard and simpler tools for switching over started rolling out worldwide on February 10 for certain plans.
Ciarán Quilty, a Senior Vice President at Intuit, says that using these tools is not just an easy choice now; it’s essential for growth tomorrow.
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