LOBA is marking its 26th year by announcing it's now a transformation agency. This change means LOBA is putting creativity, tech, and smart thinking together in all its work to make a real difference.
The leaders at LOBA say calling themselves just a digital, creative, or tech shop doesn't really show all that they do. This change shows LOBA can create and carry out changes that bring all these things together.
Nídia Ferreira, the CMO, says that real change comes about when creativity, tech, and smarts work as one to make things better for good. João Gaspar, the CEO, noted that the agency has learned over the past 26 years that combining skills makes a bigger splash than keeping them separate.
LOBA’s special method, B2X – Business to Experience, is key to this. It's built on a circle of Think, Connect, and Grow. This setup lines up planning, doing, and lasting increase to give real value that matters in the long run.
With this switch, LOBA wants to do more than just change products and services. They want to reshape how companies work, their business plans, and how people see brands, strengthening its growth in a market that's getting more complicated.
Related News