Lift Consulting has been appointed to manage the strategic communication and media relations for The Branding & Business Summit 2026 Lisbon. The agency will oversee the entire narrative for the event, which is set to take place on April 23rd at the MEO Arena (Sala Tejo).
Strategic Media Coverage and Narrative Building
As part of the Lift Consulting assessoria de imprensa 2026 strategy, the agency aims to go beyond traditional promotion. The focus is on transforming the summit’s complex themes—such as human-centered leadership and AI—into relevant editorial content.
According to global tech news, this approach ensures that the summit acts as a platform for continuous debate rather than a one-off event.
Key highlights of the partnership include:
- Pre-event positioning: Building a narrative around structural business decisions.
- Live coverage: Managing interactions with partners like SIC Notícias and Expresso.
- Post-event continuity: Ensuring the insights shared by speakers remain relevant throughout the year.
A Hub for Innovation and Leadership
The Empower Brands House summit events are known for gathering top-tier global and local experts. The 2026 lineup includes branding legend Martin Lindstrom, geopolitical analyst Nuno Rogeiro, and CEOs from major firms like Delta Cafés, Siemens Portugal, and KPMG.
The diversity of speakers ensures a cross-cutting debate on organizational culture and innovation. For those following these types of technology events, the summit represents a unique opportunity to see how branding emerges as a consequence of broader business vision and strategic alignment in Portugal.
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