Scheduled for September 30th at the Palácio da Bolsa in Porto, the Fórum AICEP 2026 brings together business leaders, government officials, and international experts to discuss Portugal global competitiveness under the central theme "Portugal in the global market: competitiveness and future."
Strategic Vision and Geoeconomic Reconfiguration
The morning session features key addresses from Manuel Castro Almeida (Minister of Economy and Territorial Cohesion), João Rui Ferreira (Secretary of State for the Economy), and Madalena Oliveira e Silva (President of AICEP). Panels will address how shifting geopolitical dynamics impact international trade, featuring market insights directly from AICEP delegates operating in Germany, Canada, and the United States.
Trade Agreements, Brand Strategy, and Market Expansion
The afternoon agenda explores specific expansion drivers through structured thematic tracks:
- EU-Mercosur Opportunities: Legal analysis on tariff structures and market access for Portuguese exporters.
- The "Portugal Brand" Asset: Brand differentiation strategies presented by leadership from WPP Group and Vista Alegre.
- Emerging Target Markets: Direct operational intelligence shared by AICEP delegates based in Angola, Saudi Arabia, and South Korea.
- Integration of Local Suppliers: B2B panels highlighting how domestic companies can join global value chains.
Beyond plenary sessions, participating enterprises gain access to pre-scheduled one-on-one advisory consultations with agency delegates to refine their AICEP Portugal Global internationalization plans. Registration remains open through September 15th.
To connect with key decision-makers and participate in regional business gatherings, explore our IT events calendar. To find flexible office solutions for expanding international teams, browse coworking spaces in Portugal.
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