The global ad market is changing fast. A massive merger between Interpublic and Omnicom means FCB Lisboa closing 2026 is now official. The old multinatonal brand will disappear, ending its long run in the local creative sector.
However, this change sparks a major Portuguese advertising market restructuring. Instead of disappearing, the local leadership is gaining total independence.
The Birth of Edson Tech & Soul
In June, a new creative player will enter the market. Partners Edson Athayde and Vera Barros are launching Edson Tech & Soul Portugal. The new project is an operational partnership with Tech & Soul from São Paulo.
The agency will operate with a compact team of 2 professional leaders and 25 regular collaborators. However, it connects directly to a larger Brazilian ecosystem of over 200 experts.
The transition is smooth.
The agency starts with a solid portfolio of 15 major brands, including:
- Turismo de Portugal
- Lactogal
- EasyJet
- Unitel Angola
A Network Built for the Lusophone World
The Edson Athayde advertising agency is ditching traditional Anglo-Saxon corporate models. Instead, it will focus entirely on a new strategy for Portuguese-speaking countries.
Athayde believes the global community of 260 million Portuguese speakers shares unique cultural references. This new network will help Brazilian firms enter Europe and help Portuguese brands grow in Africa.
This independent launch is shifting how local agencies work. Many creative teams now look for upcoming marketing events to pitch cross-border ideas. At the same time, this corporate shift means more professionals are searching for remote IT jobs to support digital and creative operations across Lisbon, Brazil, and Angola.
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