Senior ai growth strategist crm (m/f/d)

Sobre a vaga

As (Senior) CRM Manager based in Lisbon, you will be part of a CRM team split between Lisbon and Munich. You help build and evolve the agent infrastructure that powers CRM across the entire team, and you own the strategy and commercial results for a specific customer segment or goal.

O que vais fazer

• You own a customer lifecycle stage (e.g. first-time customers) or a strategic CRM goal (e.g. app adoption) end-to-end — setting the strategy, defining the segment approach, and being fully accountable for its commercial results
• You analyze customer behavior to identify when to reach out, through which channel, and with what message — grounding every decision in data and validating it through A/B testing
• You contribute to building the AI agent network that powers CRM operations across the team — designing the logic for segmentation, content generation, personalization, and orchestration so the system runs and improves autonomously
• You identify manual processes, understand their dependencies, and replace them with agents — the goal is a CRM operation where human effort goes into strategy, not execution
• You collaborate with CRM colleagues owning other strategic initiatives to identify synergies and ensure communication feels coherent across the full customer journey
• You work with Tech, Analytics, and Product to enrich the CRM data catalogue — better segmentation signals, richer personalization inputs, fewer blind spots

O que é pedido

• You bring 3+ years in CRM, lifecycle marketing, or marketing strategy — ideally from a mobility, airline, or travel and hospitality company — and you can point to measurable outcomes you personally drove
• You read data to understand people, not just report numbers
• You have a strong grasp of retention metrics — churn rate, CLV, engagement — and can trace them back to customer behavior and business impact
• You are drawn to understanding how things actually work beneath the surface — where data originates, how audience logic is constructed, what creates friction in the process
• You actively use AI coding and automation tools such as Claude Code to build real things — agents, pipelines, tooling
• You value speed over perfection
• You start from an MVP, ship, measure, and iterate
• You are energized by ambiguity and always looking for the next problem before being asked

O que é oferecido

• Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base
• Regular team events, community activities, and inspiring talks with internal and external speakers
• Hybrid working model with two office days per week and flexible working hours
• Access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform
• 28 vacation days per year
• Additional day off on your birthday
• One volunteer day annually
• Private health insurance that also covers your spouse and children free of charge
• Yearly Coverflex allowance
• Daily meal allowance
• Exclusive rates on all SIXT services, with special discounts extended to your family and friends

Resumo organizado por IA a partir do anúncio original. Confirma os detalhes no site da empresa.