Performance marketing, ai & automation manager (m/f/d)

Sobre a vaga

As Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it globally. You run paid campaigns on LinkedIn, Meta and other platforms, building AI workflows to turn marketing into one system with live feedback loops between spend and revenue.

O que vais fazer

• You own the strategy, the budget and the results for B2B paid marketing across all segments and markets, across SEA, LinkedIn, Meta, display and programmatic
• You start from the accounts worth winning
• You use won customers, CRM and enrichment data to define who we target, then build the segments, keyword and bidding logic and audiences around them
• You build, run and steer the AI workflows and agents that carry the campaign load: bid and budget steering, search term and audience mining, creative variants, landing page tests, and the lead-quality loop
• You decide what to scale, fix, pause or stop, often from incomplete data
• You allocate and forecast spend across channels and markets against return on ad spend, profitability, customer lifetime value and Sales capacity
• You own a reporting and alerting system that lets SIXT marketing steer rather than react
• You work closely with Lead Management, Sales and Data, and you decide what you do yourself, what goes to an agency or partner, and what you hand to an agent

O que é pedido

• You come from marketing, growth or lead generation, or from an analytics, automation or AI engineering background with a strong interest in marketing
• You have owned a budget or a funnel and been measured on what it returned
• You understand how SEA and paid social on LinkedIn, Meta and other platforms work: campaign structure, targeting, bidding basics, conversion tracking and how to read the results
• AI is how you work every day
• You have built or steered workflows and agents yourself, for example in n8n, Make, Clay, Claude, scripts or APIs, and you know how to check their output
• You work from numbers and are comfortable reading attribution and incrementality or lift tests
• You know how a lead travels from the first click to Sales and a rental
• You are strong in at least one adjacent area, such as tracking and analytics, CRM data, automation or account-based marketing
• Ownership you will take a problem, decide, move, and tell people what you did afterwards

Valorizado

• A B2B background is a plus
• Hands-on Google Ads experience is a plus

O que é oferecido

• Fast-paced, international atmosphere where ideas flow freely
• Regular team events, community activities, and inspiring talks with internal and external speakers
• Hybrid working model with two office days per week and flexible working hours
• Access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform
• 28 vacation days per year
• Additional day off on your birthday
• One volunteer day annually
• Private health insurance that also covers your spouse and children free of charge
• Yearly Coverflex allowance
• Daily meal allowance
• Exclusive rates on all SIXT services, with special discounts extended to your family and friends

Resumo organizado por IA a partir do anúncio original. Confirma os detalhes no site da empresa.