Paid media expert b2b | lisbon

Paid Media Expert B2B | Lisbon

We are a future-oriented company, committed to excellence and customer satisfaction.

We offer next-generation fixed and mobile solutions, television, internet, voice and data for all market segments. We are leaders in film distribution and exhibition, being the exhibitor with the most complexes and theaters. We believe in the power of technology to combat the environmental and social challenges we face. We are part of something bigger than ourselves and our ambition is to leave a positive mark on everything we do.

Integrated into the team of the Business Transformation Center – B2B Marketing, we are looking for a Paid Media Expert B2B.

The B2B Marketing team’s mission is to drive business growth, reinforcing NOS Companies' positioning as a leading technology partner in Portugal.

What we expect from you

• Design and optimize the B2B full-funnel paid media strategy: lead generation, nurturing (Marketing Qualified Leads), conversion (Sales Qualified Leads) and remarketing, aligned with commercial objectives;
• Manage Paid Media campaigns with a high demand for performance and investment efficiency, with special focus on Google Ads (Search/Performance Max/YouTube) and LinkedIn Ads (Lead gen ads, sponsored content, sponsored messaging, text and dynamic ads);
• Plan and operationalize campaigns by solutions and verticals, aligning messages for B2B decision-makers;
• Monitor and improve performance KPIs (CTR, CPC, CPL, ROI, ROAS) and, above all, lead quality and contribution to revenue, proposing continuous investment optimization actions;
• Ensure end-to-end tracking and reporting, ensuring consistency of measurement and reading by campaign/solution/audience, through UTMs and integrations with CRM/marketing automation;
• Build reports and dashboards for internal stakeholders (marketing/sales), translating data into actionable insights and clear recommendations;
• Work collaboratively with Content to maximize performance;
• Test new approaches, formats, and audiences, structuring A/B tests and learning agendas to scale what drives results.

Who we are looking for

• Academic background in Marketing, Management, Communication, Engineering or similar;
• 3-5 years of experience in managing Paid Media campaigns (Google Ads and LinkedIn Ads);
• Creation, optimization, and analysis of multichannel campaigns;
• Investment planning and results monitoring;
• Creating dashboards and performance reporting;
• Google Ads and LinkedIn Ads certifications;
• Experience with Lead gen and performance campaigns;
• Basic knowledge of CRO and UX;
• Knowledge in GA4;
• Great interest and curiosity, exposure and sensitivity to communication, analytical ability, and stakeholder management;
• Ease of interpersonal relationships and teamwork capability;
• Communication skills and relational competencies;
• Ability to influence, resilience, and proactivity.

Additional Skills:

• Experience with Google Ads and LinkedIn Ads.

What we have to offer

• We promote self-learning and continuous learning through internal initiatives that allow our employees to stay updated with the latest news and trends in various areas.
• We regularly implement various initiatives to promote well-being, emotional stability, social ties, and a balance between personal and professional life.
• We offer all our employees a benefits package, as well as discounts on the purchase of NOS products and services.
• We have a wide range of partnerships offering discounts and exclusive conditions for our employees.