Digital campaigns performance & seo specialist

Description

Noesis is looking for a Digital Campaigns Performance & SEO Specialist to join its Marketing and Communication team with the following profile:

General framework of the function:

• Integrated into the Marketing and Communication team, you will be responsible for developing, implementing, and optimizing multi-channel digital campaigns with multiple touchpoints, namely their technical setup and continuous optimization on platforms like LinkedIn, Instagram, Google Search, and YouTube, always aligned with the Marketing plan;
• You will also be responsible for website optimization, SEO/GEO, and Inbound Marketing optimization, lead magnets, landing pages, CTAs, aiming to maximize conversion and lead generation;
• You will be responsible for research and organic traffic to the website, including traditional SEO (technical, content, and link building), as well as GEO and optimization for AI and LLM search.

Responsibilities:

• Planning and Technical Management of Digital Campaigns and SEO
• Full technical mastery for planning, setting up, and optimizing multi-channel campaigns with multiple touchpoints (Email Marketing, LinkedIn Ads, Instagram Ads, Google Search Ads, YouTube Ads); implementing advanced strategies for segmentation, tracking, and optimization;
• Setup and optimization of campaigns with a focus on conversion and precise tracking, using advanced techniques such as dynamic lists, remarketing pixels, and automated workflows;
• Creation of optimized Landing Pages for SEO and conversion;
• Forecasting and managing campaign budgets and daily budgets, with the ability to calculate expected leads based on channel investment;
• Website optimization, focusing on SEO/GEO;
• Monitor and optimize AI search results;
• Analytics oriented – analysis of performance metrics (campaigns and web traffic) being able to convert insights and data analysis into concrete action plans and implementation of improvements;
• Define the roadmap for evolution and continuous improvement of the website.

Minimum requirements

• Degree in Digital Marketing, Advertising, or related fields;
• Experience between 1 to 3 years in the management and technical configuration of Digital Marketing campaigns, with conversion objectives (Google, LinkedIn, Facebook, Instagram, and Twitter Ads, AdWords, Display, and Remarketing) - MANDATORY;
• Knowledge of SEO and experience with keyword research and planning tools;
• Advanced knowledge of Google Analytics, Google Search Console, Google Tag Manager, and campaign tracking;
• Familiarity with marketing automation tools and knowledge of CRM Marketing (Hubspot);
• Use of automation and AI in Marketing and campaign optimization;
• Knowledge of SEO optimization tools such as Screamfrog, SEMrush, Similarweb, and similar tools;
• Fluency in English (written and spoken).

Valued skills:

• Experience in digital marketing agencies;
• Relevant Certifications: We value candidates with certifications in digital marketing platforms, such as Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn, demonstrating technical proficiency and up-to-date knowledge.
• Complementary training in SEO and other platforms;
• Strong attention to detail and critical thinking.

Location: Lisbon, Porto, Coimbra, Guarda, Covilhã (hybrid model)

If you meet these conditions and would like to join an innovative organization that continuously invests in the training of its talents, send us your application.

Join us. Let’s innovate together!

All our recruitment and selection processes are based on equal opportunities.