On December 14, 2023, Medialivre was born as a new social communication brand founded on 'freedom and openness,' with a focus on 'continuous innovation' and 'limitless exploration.' Media outlets such as CMTV, Correio da Manhã, Jornal de Negócios, Sábado, Record, Máxima, TV Guia, Flash, Destak, Must, and Aquela Máquina, which were previously part of Cofina Media, now integrate into the Medialivre universe.