Volkswagen’s technology center in Portugal has a fresh new name and look: Volkswagen Group Digital Solutions Portugal. This rebranding makes the Lisbon-based hub match its teams in Germany and India, bringing together more than 5,000 professionals around the world under one name.
The change is part of the center’s mission, which is “Driving Innovation, Delivering Excellence.”
It shows Volkswagen’s effort to improve teamwork and support its plan for the future of transportation. CEO Felix Krüger said the update is a new step forward but still keeps the same important values: curiosity, working together, and the desire to create tomorrow’s technology.
The new brand has a updated logo, fonts, and a blue-green color theme that fits with the company’s overall design.
However, it still includes recognizable parts like the bracket logo and the slogan “Exploring New Roads,” which celebrates the hub’s past while showing its role in Volkswagen’s digital change.
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