Samsung Electronics has declared that its subsidiary, Harman International, will secure Masimo's customer sound commerce for $350 million, marking a significant strategic move to reinforce its authority within the worldwide audio market.
Key Highlights:
- Deal Value: $350 million
- Acquirer: Harman International (a Samsung auxiliary)
- Target: Masimo's sound business (known for brands like Bowers & Wilkins, Denon, and Marantz)
Strategic Objective:
To enhance Harman's portfolio and make synergies with Samsung's existing portable, TV, and domestic appliance segments.
Market Outlook:
The worldwide shopper sound advertise is anticipated to develop from $60.8 billion in 2025 to $70 billion in 2029.
This procurement adjusts with Samsung's prior promise to seek after “meaningful” M&A action in 2024, pointed at tending to speculator weight for development and development.
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