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Salesforce Slows Hiring of Engineers and Customer Service Staff as AI Boosts Productivity

Salesforce has announced that its internal adoption of artificial intelligence tools has reduced the need to hire engineers and customer service workers. According to Chief Financial and Operations Officer Robin Washington, AI integration has allowed the company to streamline operations and redeploy 500 customer service employees to new roles, saving approximately $50 million.

The trend reflects a broader industry shift, with tech giants like Microsoft and Alphabet reporting that AI now contributes to as much as 30% of new code generation in some projects. Similarly, Meta is increasingly using AI-powered systems for bug fixes and basic product improvements.

While Salesforce is cutting back on technical hires, it is ramping up its sales team. The company currently employs 13,000 salespeople and expects to grow that number by 22% this year, as stated by Chief Revenue Officer Miguel Milano. Despite earlier plans to lay off over 1,000 employees, Salesforce continues to invest in AI-focused roles, especially within its expanding sales division.