PwC has rolled out a refreshed global brand identity, including a redesigned logo and updated visuals centered around its iconic orange hue. After 14 years, this rebrand signals more than a cosmetic update—it marks PwC’s commitment to being a more innovative, human-centered, and forward-looking partner for its clients.
“This isn’t just about looks—it’s about reaffirming who we are and how we help clients lead meaningful change,” said António Brochado Correia, PwC Portugal’s senior partner. He highlighted the firm’s new AI platform, AgentOS, and emphasized upcoming investments in tech and talent to better support business transformation.
PwC’s new image will begin appearing across advertising, sponsorships, and client interactions. The firm also made its debut as an official Formula 1 consulting partner at the recent Miami Grand Prix, further aligning its brand with speed, innovation, and global reach.
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