Pipedrive embraces an AI-First culture, making AI a strategic and inclusive part of daily work rather than a mere tool. Their gamified AI Learning Journey helps employees explore AI basics at their own pace, building confidence instead of expertise. Equipped with tools like Gemini Advanced and NotebookLM, teams use AI to automate repetitive tasks and unlock creativity.
Challenges included fear and skepticism, which were overcome by fostering a psychologically safe space for learning and experimentation. Success is measured by time saved and increased confidence, not AI use alone.
Leadership plays a vital role by modeling curiosity, encouraging experimentation, and protecting psychological safety. For Pipedrive, the future of work blends AI-driven automation with uniquely human skills like empathy, judgment, and storytelling — skills that machines can’t replicate.
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