Digitalisation has reshaped logistics, forcing companies to rethink both business and talent. At a Human Resources talk in Lisbon, Raul Neto (Randstad Portugal) and João Bento (CTT) unpacked the sector’s rapid transformation.
For CTT, the shift has been dramatic: in 2018, mail brought 70% of revenue. Today, parcels and e-commerce dominate, with over 600,000 deliveries daily — 20 times above forecasts. “We had to do not just better, but differently,” said Bento, who led CTT’s reinvention into an e-commerce logistics player.
But the transformation isn’t just about automation and data. It’s about people. Bento stressed upskilling and reskilling to keep workers relevant, while Neto pointed to the sector’s challenge: it pays above Portugal’s average wage, yet still struggles with attractiveness.
Both agree: logistics needs talent, investment, and cultural change. And there’s no magic formula — only strategy, adaptability, and people at the core.
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