A new IDC study, The Business Opportunity of AI, reveals that 75% of companies worldwide are now using generative Artificial Intelligence (AI), marking a substantial increase from 55% in 2023.
Commissioned by Microsoft, the report highlights the growing integration of AI technologies into business processes across industries.
Ritu Jyoti, Vice President and General Manager of IDC’s Worldwide AI, Automation, Data, and Analytics Research division, describes this shift as a pivotal moment:
“We are transitioning from standard AI assistants and co-pilots, which support tasks like knowledge acquisition and content generation, to personalized AI agents capable of handling complex, multi-step workflows in a digital world.”
This surge in adoption underscores the transformative potential of generative AI in shaping the future of business operations.
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