After Omnicom bought Interpublic worldwide, DDB Portugal says it's business as usual. They don't expect any big changes for employees, how they work, or serving clients. Alexandra Pereira, the general manager, says they're keeping the same teams, creative vibe, and commitment to being great.
They might get a new name later on, but no decisions yet. The deal should bring some cool stuff, like helping people grow, better info, and stronger tech, which should make them better and improve their work.
Around the world, DDB, FBC, and MullenLowe will join Omnicom networks like TBWA and BBDO. This could affect over 4,000 jobs globally. In Portugal, Omnicom Media Portugal now puts Omnicom Media Group and IPG Mediabrands together, led by Bernardo Rodo and Alberto Rui Pereira. FCB Lisbon is still running solo with its own local bosses.
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