Recruitment may be the first contact, but onboarding is where the real relationship starts. It’s the moment when we stop describing the organization and begin living it. It’s also when the employer brand is tested — quietly, naturally, and decisively.
Welcoming someone isn’t just about explaining a role. It’s about introducing them to a culture and giving them context, purpose, and belonging. That’s why we designed an onboarding experience that goes beyond information and focuses on inspiring, engaging, and truly connecting people to our mission.
Culture you can feel
All new employees begin their journey at Natura Towers in Lisbon. Over four days, they learn about our history, values, and the impact every role has on customers and partners. This is not a typical training session — it’s an immersive experience meant to build empathy, spark connection, and reinforce our commitment to being an organization “by people, for people.”
A real entrance into the company
The journey continues with the Customer Journey experience, personalized training, access to our self-learning platform, and financial literacy content. Through the My Journey program, each person discovers how different areas connect to their role. In this way, onboarding becomes a pathway of discovery — of the company and of one’s own place within it.
The first proof of the employer brand
Onboarding is where the organization’s promises are validated. That’s why consistency, authenticity, and attention to detail matter. We are proud to be a Great Place to Work, but this recognition only holds when newcomers feel welcomed and valued from the very start.
Starting well isn’t a detail - it’s the foundation of everything. Those who are well received commit more deeply.
And those who begin with clarity and support build with confidence.
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