ATREVIA, the Ibero-American communications and public affairs consultancy, has acquired Brazilian agency XCOM in a strategic move to expand its footprint in Portuguese-speaking markets. The acquisition boosts ATREVIA’s operational strength in Brazil and enables greater synergy and consistency in communications strategies between Portugal and Brazil.
According to Daniela Agra, President of ATREVIA Portugal, the deal offers a clear competitive advantage for Portuguese companies: “This operation reinforces not only ATREVIA's presence in Brazil, but also our ability to design cohesive strategies across the two main Portuguese-speaking markets.” She adds that the cultural and linguistic proximity of both countries strengthens ATREVIA’s ambition to lead corporate and institutional communication in the Ibero-American region.
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