Make your content irresistible to AI search engines

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AI-based search engines like Google AI Overview, ChatGPT Search and Perplexity are quickly gaining ground over traditional search engine result pages (SERP) and will likely replace them entirely in the near future. In this talk we'll get a glimpse of the inner workings of AI search engines. We'll find out how Large Language Models actually see your content and what you can do to improve it to rank well in AI search engines.

About Jan: Jan is a seasoned AI engineer and the founder of Betalyra, a specialised AI consulting firm. Drawing from his extensive experience in developing large language models, he helps organisations adopt AI solutions to automate workflows, streamline operations, and enhance customer experiences.

About DMK Tribe: DMK Tribe is a community of digital Marketing professionals in Lisbon who share their learnings and expertise in active conversations and networking events.