Jornada formativa: El poder de los datos

A practical session to discover how data transforms tourism and how to apply it to your own project or company.

Teachers: Tomás Llanos, expert in AI, and Marcelo Sánchez-Oro and Yolanda García from the University of Extremadura. Data is the key to the tourism of the future.

In this session, we will learn how intelligent management of information and data analysis can improve decision-making, optimize resources, and generate more personalized experiences for visitors.