Como posso dinamizar o meu negócio no digital?

Practical training for creating content and planning campaigns.

About the session "Creative strategies and digital tools for Christmas campaigns in local commerce"

In this workshop, you will learn, in practice, how:

- Create appealing content that captures customers’ interest

- Communicate strategically on social media and digital channels

- Plan seasonal campaigns (such as Christmas, sales, or special days)

- Increase engagement and retain customers with small daily actions

- Measure results and understand what is working

Important note:

This is a practical training, with real examples and exercises designed for local commerce.

Participants should bring their laptop, as they will be invited to work in real-time on their own businesses and digital channels.

Trainer: Artur Madeira

Location: Central Municipal Building (Campo Grande, 25, Floor 1, Room 7)

About the COMÉRCIO+ Training Program for Merchants in Lisbon

The Comercio+ Training Program for Merchants in Lisbon is an initiative of the Lisbon City Council aimed at promoting and strengthening local commerce.

Consisting of two areas of action - training and individual support - the program aims to provide practical knowledge and personalized support to entrepreneurs in the sector, in the areas of financial management, marketing, and digitalization.

The training aspect includes training sessions, held in person or online, after work hours (7 PM), with specialists in various areas, from financial management and business planning to marketing, social media, and e-commerce.

These actions will be an opportunity for merchants to acquire essential knowledge for the sustainable management of their businesses, making them more resilient, competitive, and adapted to the new demands of the market and the city.

The event may be subject to image and sound capture for dissemination on the institutional website, social networks, and other communication channels of the Municipality of Lisbon. It is important to note that this personal data may be reused and shared by third parties.

Participants can exercise their rights under GDPR, in accordance with the Privacy Policy of the Lisbon City Council (CML).