WPP is rebranding its media division GroupM as WPP Media as part of a broader brand standardization methodology pointed at adjusting with industry peers like Publicis and Omnicom. The move marks a critical change for the British promoting monster, which is additionally allegedly planning layoffs affecting a portion of its 40,000 media division employees.
This restructuring reflects WPP's expectation to streamline operations and reinforce brand coherence over its worldwide portfolio.
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