“We Are No Longer Marketing Nowo” — DIGI Goes Fully Digital in Portugal

Romanian operator DIGI is phasing out the Nowo brand in Portugal as it shifts entirely to digital. After using Nowo as its entry point into the Portuguese market, DIGI stopped selling Nowo services and is steadily migrating those customers to the DIGI brand. In the first quarter of 2025 alone, DIGI gained 74,000 new subscribers — all directly through its own name, with no new sign-ups under Nowo.

This move signals DIGI’s full commitment to growing its presence in Portugal through a streamlined, digital-only approach.