Marking 30 years in the digital landscape, Sapo has unveiled a completely renewed identity, centered on a modern app, redesigned portal, and AI-driven features. Gil Moreira, Sapo’s CEO, emphasized that this transformation responds to “an era of new behaviors and technological disruptions,” aiming to make the brand more personalized, intelligent, and approachable.
The new Sapo app consolidates multiple previous applications into one, offering simplified navigation, content recommendations powered by AI, and innovative audio features for in-car use via CarPlay and Android Auto. Users can quickly check news with the “Summary of the Day” feature or explore articles in story format, while the platform adapts over time to user behavior, enhancing personalization.
The redesigned portal, mobile-first and intuitive, merges 11 content categories into three main areas: News, Sports & Culture, and Lifestyle. AI assists with summaries, infinite scrolling, and content recommendations, creating a seamless experience for mobile users.
Complementing the digital updates, Sapo presents a new graphic identity and tagline—“Sapo – See for yourself”—designed to emphasize the brand’s connection between information, emotion, and user empowerment. This visual refresh, developed with WYCreative, reflects Sapo’s core values: proximity, credibility, dynamism, innovation, and trust.
Finally, the brand is rolling out innovative advertising formats integrated naturally into content, from audio inserts to interstitial ads, and supporting this relaunch with a multichannel marketing campaign, including film and billboards, underlining its commitment to a modern, AI-driven future.
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