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Porto Startup Clustie Expands E-Commerce Push with 500-Brand Target

Porto-based tech startup FULLVENUE has officially rebranded as Clustie following eight months of rapid expansion. The new identity reflects the company’s evolution beyond sports and live events into the broader e-commerce sector.

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Operating with an average monthly growth rate of 30%, Clustie currently serves over 80 client organizations across 16 countries, with international clients making up more than 70% of its portfolio. Major clients include Ticketline, Primavera Sound, Dubai Basketball, Villarreal CF, FC Famalicão, and the Football Association of Wales.

AI Audience Intelligence Driving E-Commerce Growth

Clustie leverages first-party customer data to help e-commerce brands identify high-intent buyer segments and optimize digital ad campaigns.

  • Performance Impact: On average, brands using Clustie's platform cut customer acquisition costs (CAC) by 30% on Meta ad platforms.
  • Core Markets: Key operations center on Portugal, Spain, and the United States.
  • Growth Goal: Following its initial launch, the company aims to scale its platform to over 500 brands within the next 12 months.

According to CEO and co-founder Tiago Costa, the rebranding simplifies the company's value proposition while maintaining existing leadership, core tech architecture, and client operations.

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