Plexus Tech has acquired a majority stake in Olocip, the AI company founded by former footballer Esteban Granero. This deal marks the official launch of the Plexus Sport business division.
According to devs.com.pt, the goal is to bring high-end technology to clubs, investors, and stadiums. Olocip will keep its brand but will now work within the larger Plexus ecosystem.
What this means for the sports industry:
- AI-Driven Decisions: Teams can now use predictive data to scout players and prevent injuries.
- New Audience Tools: The division will help broadcasters and sponsors engage better with fans.
- Global Growth: Plexus will use its scale to take Olocip’s AI tools to international markets.
The Strategy Behind the Deal
The Plexus Tech Olocip acquisition is a strategic move to enter the fast-growing sports tech market. Antonio Agrasar, CEO of Plexus, says this step brings global tech expertise to an industry with huge potential.
As reported in technology news updates, Esteban Granero will stay on as the CEO of Olocip. He believes that being part of a bigger company like Plexus will help his AI tools reach more clubs and fans worldwide.
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