Braga marketing agency adn Digital Partner has created a dedicated Humanization Department. Most tech firms use AI to replace human contact. Instead, adn Digital Partner uses AI for routine work so teams have more time for real, face-to-face meetings.
Expanding Internal Culture to Clients
The project builds on the Bernardo da Costa Group's "Department of Happiness," which focused on staff well-being. General Manager Susana Barros explains that the new department brings that care to clients. Technology handles backend tasks, while real people focus on personal relationships and direct strategy sessions.
Human Connection as a Key Advantage
Many agencies treat client support as a cost to cut with automated systems. In contrast, adn Digital Partner treats human connection as its main strength. Company leaders note that anyone can buy AI tools, but software cannot build real trust.
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