BMW announced it will integrate the artificial intelligence (AI) services of Chinese company DeepSeek into its upcoming models for the Chinese market. At the Shanghai Motor Show, BMW CEO Oliver Zipse highlighted China's advancements in AI, noting that the country is making "crucial advances" in the field. He emphasized the importance of strengthening alliances to incorporate AI into BMW's vehicles.
DeepSeek, which made waves earlier this year by becoming the most downloaded language model in the United States, has sparked a wave of similar AI app launches from major Chinese tech giants like Baidu, Alibaba, Tencent, and Bytedance. This rise in AI services is challenging global leaders like OpenAI and reshaping the industry, with many of these platforms offering competitive pricing.
BMW's integration of DeepSeek’s AI will begin with new models in China by the end of this year, marking a significant move in response to the growing competition from local electric vehicle brands that are gaining traction both domestically and internationally.
While DeepSeek’s open-source approach has been praised by Chinese authorities for allowing greater flexibility, some experts have raised concerns about the rapid growth of these services and the challenges Chinese AI models may face on the global stage due to censorship.
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