Marketing Specialist

We are looking for a highly motivated and results-driven Marketing Specialist to join Syone. This is an excellent opportunity to work in a fast-paced environment and contribute directly to the company’s growth.

What you’ll do:

- Execute marketing strategies and campaigns to drive brand awareness and lead generation

- Work closely with the Sales team to qualify MQLs and support conversion into SQLs

- Interview internal stakeholders and clients to develop compelling case studies

- Support all aspects of digital marketing, including website management, SEO, SEM, social media, and content

- Plan and execute marketing automation and email campaigns, ensuring effective lead nurturing

- Collaborate with cross-functional teams (Sales and People Experience) to ensure strategic alignment

- Develop and execute employer branding initiatives in collaboration with HR

What you’ll need to bring:

- Minimum of 3 years of experience in B2B marketing, preferably within the IT sector

- Proven experience delivering successful marketing strategies and campaigns

- Strong understanding of digital marketing channels, marketing automation, and analytics

Tools & Technology:

- Marketing Automation & CRM: HubSpot (mandatory)

- Digital Marketing & Analytics: Google Search Console, Google Ads, Google Analytics

- Social Media Management: Meta Business Suite, Sprout Social, or Buffer

- Content Management & Creation: HubSpot or WordPress; Canva, Adobe Creative Suite, Microsoft Office, or Figma

- Project Management: Trello, Notion, ClickUp, or similar tools

- Excellent written and verbal communication skills

- Strong organizational and time-management abilities

- Fluency in English and Portuguese

- Bachelor’s degree in Marketing, Communications, Business, or a related field