(senior) manager performance marketing b2b (m/f/d)

Sobre a vaga

As Senior Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it, globally, across every market that matters to us. SEA is our most important lead generation channel, and you run programmatic campaigns across the other paid media platforms alongside it.

O que vais fazer

• You own the strategy, the budget, and the results for B2B paid marketing across all business segments and all markets we sell in, with search advertising (SEA) as the primary channel and other paid media such as Meta, LinkedIn, display, and programmatic alongside it.
• You find the right businesses in a very large market, building the segments, keyword and bidding logic, and the targeting that separate the accounts worth winning from the rest.
• You work agentically by default, building, running, and supervising the AI workflows that carry the campaign load, including bid management, audience building, creative testing, and lead-quality feedback loops, built on SIXT's AI toolchain of MCP-connected tools.
• You make sense of our data and act on it, combining CRM records, lead enrichment, campaign and revenue data, deciding which KPIs actually matter for the business, and turning them into a budget, bidding, or targeting decision.
• You decide where the money goes, allocating and forecasting spend across channels and markets against return on ad spend, profitability, and customer lifetime value, and against what SIXT needs strategically.
• You own a reporting and alerting system that lets SIXT marketing steer rather than react, with alerts when something moves off trend, AI-generated recommendations, and automated workflows that act on them.

O que é pedido

• You have run performance marketing at real scale in a fast-moving business, you have owned and steered marketing budgets, and you have been measured on what they returned.
• You have deep, current, hands-on expertise in SEA and Google Ads, and you know the console, dashboards, KPIs, and the daily working practice well enough to build agentic workflows on top of them and judge whether they are working.
• Your way of working is already agentic, AI is your default operating mode, you can design the logic behind a workflow and then build it, and you would rather spend a week automating something than a year doing it by hand.
• You work from numbers, you are comfortable with attribution and with incrementality or lift measurement, and you can read sales data and turn it into a marketing steering decision on lead value, ideal customer profile, and segment quality.
• You get from an idea to a live test quickly, you read the result honestly, and you kill what does not work, because you would rather learn something this week than plan something perfect for next quarter.
• You run your area yourself, you take a problem, decide, move, and tell people what you did afterwards, and you know which decisions are worth escalating and which are simply yours to make.

Valorizado

• A B2B background is a plus.

O que é oferecido

• Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base.
• Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same.
• Join a truly global workplace with colleagues from many nationalities.
• Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office.
• Benefit from a hybrid working model with two office days per week and flexible working hours.
• From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work.
• We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve.
• Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge.
• Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day.
• Get exclusive rates on all SIXT services, with special discounts extended to your family and friends.

Resumo organizado por IA a partir do anúncio original. Confirma os detalhes no site da empresa.