Digital campaign & seo specialist

Digital Campaign & SEO Specialist - Lisbon/Hybrid

Noesis is looking for a Digital Campaign & SEO Specialist to join its Marketing and Communication team with the following profile:

Overall function framework:

• Integrated into the Marketing and Communication team, you will be responsible for developing, implementing, and optimizing multichannel digital campaigns with multiple touchpoints from strategic planning to technical setup and ongoing optimization on platforms such as LinkedIn, Instagram, Google Search, and YouTube, always aligned with the Marketing plan;
• You will also be responsible for website optimization, SEO/GEO, and optimization of Inbound Marketing, lead magnets, landing pages, CTA, with the goal of maximizing conversion and capturing Leads;
• You will be responsible for research and organic traffic to the website, including traditional SEO (technical, content, and link building), as well as GEO and optimization for AI search and LLMs.

Responsibilities:

• Planning and Technical Management of Digital Campaigns
• Development and execution of digital Go-to-market plans for each business area and market, aligned with the marketing plan objectives;
• Complete technical expertise for planning, setup, and optimization of multichannel campaigns with multiple touchpoints (Email Marketing, LinkedIn Ads, Instagram Ads, Google Search Ads, YouTube Ads); implementing advanced strategies for segmentation, tracking, and optimization;
• Setup and optimization of campaigns focused on conversion and precise tracking, using advanced techniques such as dynamic lists, remarketing pixels, and automated workflows;
• Creation of optimized Landing Pages for SEO and conversion;
• Budget forecasting and management of campaigns and daily budgets.
• Website optimization, focusing on SEO/GEO;
• Monitor and optimize AI search results;
• Analytics oriented – analysis of performance metrics (campaigns and web traffic) being able to convert insights and data analysis into concrete action plans and implementation of improvements;
• Define the roadmap for evolution and continuous improvement of the Website.

Requirements:

• Degree in Digital Marketing, Advertising or related fields;
• Experience between 1 to 3 years in the management and technical setup of Digital Marketing campaigns, with conversion objectives.
• Knowledge of SEO and experience with keyword research and planning tools;
• Advanced knowledge of Google Analytics, Google Search Console, Google Tag Manager, and campaign tracking.
• Familiarity with marketing automation tools and knowledge of CRM Marketing (Hubspot);
• Use of automation and AI in Marketing and campaign optimization.
• Fluency in English (written and spoken).

Valued skills:

• Experience in digital marketing agencies;
• Relevant certifications in digital marketing platforms.
• Additional training in SEO and other platforms.
• Strong attention to detail and critical thinking.

If you meet these conditions and would like to join an innovative organization that continuously invests in the training of its talents, send us your application.

Join us. Let’s innovate together!

All our recruitment and selection processes are based on equal opportunity, valuing the competence and potential of each person.