Sales enablement - f/m/nb

Cegid is a European leader in cloud business management solutions (cash flow, tax, ERP), human resources (payroll, talent management), accounting, retail, and entrepreneurial sectors.

In a rapidly changing world, Cegid and its 6,000 employees make more possible by helping its 750,000 clients unleash their potential through innovative and purposeful business solutions.

Make more possible, is our vocation. It reflects who we are, how we do things, and why we do them the way we do for our clients.

You will empower the sales team with skills, processes, content, tools, and AI solutions that enhance sales effectiveness, improve the customer and partner experience, and drive sustainable business growth, promoting alignment between Sales, Product Marketing, and Marketing to ensure a consistent market approach.

Your mission:

• Empower the sales team with skills, content, and AI tools that enhance sales effectiveness and drive sustainable business growth.
• Develop onboarding programs, coaching models, sales playbooks, and ensure adoption of methodologies and tools by the team.
• Create and maintain a continuous Competitive Intelligence program, producing battlecards, Combat Letters, and positioning analyses of key competitors.
• Lead structured analyses of won and lost opportunities, identifying patterns, recurring objections, and high-impact messages.
• Identify business needs and promote the launch of Sales Programs aligned with the organization's priorities.
• Use generative AI tools to automate the production of content, customized scripts, comparisons, and training materials.
• Ensure alignment between Sales, Product Marketing, and Marketing to provide a consistent and differentiated approach to the market.

About you

• 3-5 years of experience in Sales Enablement or sales support roles, with a proven track record in developing playbooks, onboarding programs, and training materials.
• Solid knowledge in Competitive Intelligence, with the ability to transform scattered information about competitors into actionable knowledge — battlecards, Combat Letters, and win/loss analyses.
• Experience in Win/Loss Analysis, identifying reasons for wins and losses, pricing trends, and recurring objections to continuously improve sales effectiveness.
• Proficiency in generative AI tools, enablement platforms, conversation intelligence, and CRM (e.g., Salesforce, HubSpot), to optimize productivity and scale best practices.
• Analytical and storytelling skills, with mastery of tools like Excel, Power BI, or Looker Studio to communicate insights clearly and effectively.
• Excellent written communication skills, fluent in Portuguese and English (mandatory), to create engaging content tailored to different audiences.
• Academic background in Marketing, Sales Management, Communication, or related field (bachelor's or higher).
• Proactive, results-oriented profile with strong collaboration skills, preferably with experience in software and/or technology sectors.

Benefits

• Attractive and transparent compensation from recruitment
• Annual bonus based on meeting individual and company objectives
• Hybrid work model and flexible working hours
• 25 vacation days per year
• Health insurance
• Access to online learning platforms and internal academy
• Integration into a dynamic, enthusiastic, and continuously growing team

Location

7th Avenue Professor Doutor Cavaco Silva, 2740-120 Porto Salvo, Portugal

Address: 7th Avenue Professor Doutor Cavaco Silva, 2740-120 Porto Salvo, Portugal