Sales enablement - f/m/nb

Cegid is a European leader in cloud business management solutions (cash flow, taxes, ERP), human resources (payroll, talent management), accounting, retail, and entrepreneurial sectors.

In a fast-changing world, Cegid and its 6,000 employees make more possible by helping their 750,000 clients unleash their potential, thanks to innovative and purposeful business solutions.

Make more possible is our mission. It reflects who we are, how, and why we do things the way we do for our clients.

Your mission:

• Empower the sales team with skills, content, and AI tools that enhance sales effectiveness and drive sustainable business growth.
• Develop onboarding programs, coaching models, sales playbooks, and ensure the adoption of methodologies and tools by the team.
• Create and maintain a continuous Competitive Intelligence program, producing battlecards, Combat Letters, and positioning analysis of key competitors.
• Lead structured analyses of won and lost opportunities, identifying patterns, recurring objections, and high-impact messages.
• Identify business needs and promote the launch of Sales Programs aligned with the organization's priorities.
• Utilize generative AI tools to automate content creation, personalized scripts, comparisons, and training materials.
• Ensure alignment between Sales, Product Marketing, and Marketing to maintain a consistent and differentiated approach to the market.

About you

• 3-5 years experience in Sales Enablement or sales support roles, with a proven track record in developing playbooks, onboarding programs, and training materials.
• Solid knowledge in Competitive Intelligence, with the ability to transform scattered information about competitors into actionable knowledge—battlecards, Combat Letters, and win/loss analyses.
• Experience in Win/Loss Analysis, identifying reasons for wins and losses, pricing trends, and recurring objections to continuously improve sales effectiveness.
• Proficiency in generative AI tools, enablement platforms, conversation intelligence, and CRM (e.g., Salesforce, HubSpot), to optimize productivity and scale best practices.
• Analytical and storytelling abilities, with expertise in tools like Excel, Power BI, or Looker Studio to communicate insights clearly and impactfully.
• Excellent written communication skills, fluent in Portuguese and English (mandatory), to create engaging content tailored to different audiences.
• Academic background in Marketing, Sales Management, Communication, or related field (bachelor's degree or higher).
• Proactive profile, results-oriented, and strong collaboration skills, preferably with experience in software and/or technology sectors.

Benefits

• Attractive and transparent remuneration from recruitment
• Annual bonus based on achievement of individual and company goals
• Hybrid work model and flexible working hours
• 25 vacation days per year
• Health insurance
• Access to online learning platforms and internal academy
• Integration into a dynamic, enthusiastic, and growing team

Location

Rua Dr. Egídio Guimarães nº 74, Braga, Portugal