Talk Design Systems by Usability Hub - LBC Digital | 28º Festival CCP

Design systems, Portuguese brands, and AI in between, curated by Ruben Ferreira Duarte.

It's hard to imagine everyday life without the digital products and services that have become essential to our daily lives. Through these solutions, we manage our finances and make all kinds of payments. We read news that shapes current events. We study. We search for jobs. We discover new romantic relationships. We interact with our children's schools (and occasionally even request transportation for them).

Generally, these are quite complex products and services, both technologically and experientially. Solutions that require specialized technical teams and significant investments. Design systems form the foundations of many of these solutions. Simply put, design systems aggregate all strategic and technical guidelines to build and evolve these digital products and services.

The landscape of design systems in Portugal has evolved exponentially. Much due to the significant investments that brands have made in this field, bringing them many scaling benefits. The study Map of Design Systems in Portugal shows this in its editions of 2022 and 2024, demonstrating a very interesting growth in the quality of these systems among Portuguese brands.

The discussion about design systems and Portuguese brands, part of the 2026 Creativity Club Festival programming, will reflect, through real cases, on the current scenario. How has the work of design systems evolved in Portugal? Where do we stand, and what is anticipated for the future?

In the meantime, we will also talk about artificial intelligence. This is an unavoidable reality. It makes perfect sense to understand how this technological transformation can further enhance the systemic thinking of digital products and services that design systems so aptly represent.

Ruben Ferreira Duarte, Lead Product Designer and specialist in Design Systems and Digital Accessibility

The conversation features the main sponsor of Usability Hub by LBC Digital.

CONFIRMED SPEAKERS:

Joana Costa, IT Project Manager, Millennium BCP

Leticia Hartmann, Design System Lead, Millennium BCP

Inês de Sousa Ramos, UX/UI Design Lead, Fidelidade

Carlos Martins, Omnichannel Marketing Team Leader, Fidelidade

Paulo Almeida, Area Manager - UX COE Tech Team, Worten

Juliana Freitas, Product Designer - UX COE Tech Team, Worten

Renato aka Foan82, Design Director & AI Researcher, FFF Design Assembly

Filipe SJ, Digital Designer & AI Researcher, FFF Design Assembly

Moderator: Ruben Ferreira Duarte, Lead Product Designer, Independente

Location: Unicorn Stage, Beato Innovation District (entry via Av. Infante Dom Henrique 141, 1960-406 Lisbon)

Time: 9:30 AM to 12:30 PM

Capacity: 180 people

Admission: Free with prior registration

Program

9:30 AM - Reception

9:45 AM - Welcome | Ruben Ferreira Duarte & CCP

10:00 AM - Millennium BCP | Joana Costa, IT Project Manager & Leticia Hartmann, Design System Lead

10:30 AM - Fidelidade | Inês de Sousa Ramos, UX/UI Design Lead & António Tomé Ribeiro, Head of Marketing Transformation and New Business, Fidelidade

11:00 AM - Coffee break

11:30 AM - Worten | Paulo Almeida, Area Manager - UX COE Tech Team & Juliana Freitas, Product Designer - UX COE Tech Team

12:00 PM - FFF Design Assembly - The future of Design Systems with AI | Renato aka Foan82, Design Director & AI Researcher & Filipe SJ, Digital Designer & AI Researcher

12:30 PM - Closing | Ruben Ferreira Duarte

ABOUT THE GUESTS

Ruben Ferreira Duarte (Moderator)

Lead Product Designer, Independente

Joana Costa

IT Project Manager, Millennium BCP

Leticia Hartmann

Design System Lead, Millennium BCP

Inês de Sousa Ramos

UX/UI Design Lead, Fidelidade

Carlos Martins

Omnichannel Marketing Team Leader, Fidelidade

Paulo Almeida

Area Manager - UX COE Tech Team, Worten

Juliana Freitas

Product Designer - UX COE Tech Team, Worten

Renato aka Foan82

Design Director & AI Researcher, FFF Design Assembly

Filipe SJ

Digital Designer & AI Researcher, FFF Design Assembly